Closet Content Analysis: Glasses – a
Requirement
Necessary Nice
New Note-Worthy No Thanks Nicest
Necessary: Although students are well into their school year and winter is
approaching, the “back to school” vibe is still with me: new books, new
clothes, and a new pair of glasses are elements I still enjoy incorporating
into my life even though it has been awhile since I have had to “go back”.
Getting a new pair of glasses every fall is an event that I have not outgrown although
this year I have been slow to fill this requirement. There is
always a silver lining. My late start this year coincides perfectly with the
launch of Warby Parker’s Winter Collection.
Nice:
Choices can be expensive and overwhelming
and brands confusing so it is NICE if you can find an independent brand that
offers you style, quality, choice, service, and a decent price. The bonus comes
when you find out that the company makes significant contributions to helping
those in need. Warby Parker, a major
force in the business of glasses, is a name you should start getting used to
saying. Although the company was founded in 2010, I only discovered them
recently. Say it again, Warby Parker,
and this time imagine the convenience and ease of online shopping with perks
such as a “ home try on” period. They also have retail storefronts in Toronto and in major U.S. centres.
New:
The winter collection,
launched just this week, has been described by the Warby Parker brand team as a winter palette incorporating “icy landscapes, sun reflecting off snowbanks, long shadows and flora in
hibernation”. I am starting to think of the clothing in my closet from that
perspective – thank you Warby Parker brand team for the perfect description of
a winter wardrobe and matching accessories.
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| Photo Source: Warby Parker |
As well a collaboration with Leith Clark
has lead to the creation of five new vintage-inspired frames, incorporating
rimless frames, filigree, mixed material construction (such as gold-plated
titanium coupled with premium cellulose acetate) and exposed screws.
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| Leith Clark Fleta in Ivory Pearl. Photo Source: Warby Parker |
Note-Worthy:
Warby Parker
partners with non-profits like VisionSpring to ensure that for every pair of
glasses sold, a pair is distributed to someone in need (Retrieved from https://www.warbyparker.com/history
on November 2, 2016).
Added to that, the partnership with
Leith Clark acknowledges Clark’s dedication to “Girl Up”, a United Nations
Foundation campaign which encourages girls to raise awareness and funds for UN
programs that provide life-changing opportunities for girls all around the
world.
No
Thanks: Of course, there are those
who have complicated prescriptions or need progressive lenses and feel more
comfortable with a f2f experience and that is where the 80/20 rule kicks in –
80% of us probably do not need specialized services therefore ordering online
appears to be a good option. But even then, they do their best to accommodate the
needs of the 20% with a supplementary credit if you require a major adjustment
and have to go to a storefront optician other than theirs.
Nicest: The collections for men and women! Whether you have a pair to match every look you present or wear one frame 24/7, there are upscale choices for downscale prices.
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| Photo Source: Warby Parker |
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| Photo Source: Warby Parker |
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| Photo Source: Warby Parker |
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